Talent and training

What makes people give up their valuable time to take part in telephone interviews and disclose information that they would never reveal to their neighbours? There needs to be something about the interviewer’s voice – something appealing, persuasive and professional – if telephone data collection is to work effectively. CATI interviewers are like athletes: they need talent and regular, targeted training to perform at their best. Personnel development is therefore a key element of our quality management system.

MARKET phone’s professionally trained interviewers are supported by supervisors with outstanding interdisciplinary skills, extensive experience and in-depth knowledge of methodology. Contrary to normal industry practice, we use salaried staff rather than freelancers. The many benefits of this strategy include staff loyalty, training efficiency, the ability to train specialists for specific sectors and target groups, and data protection.
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